As the brand continued to grow across Montreal, the Client felt their website no longer reflected the quality of their food or the personality that made their restaurants stand out. The existing site looked dated and didn't do enough to showcase the menu, capture attention, or create the kind of first impression today's customers expect. To solve this, our partners at Marketica agency, who were managing the Сlient's overall strategy, brought us on board to co-create a fresh, engaging website that would perfectly represent the brand and make it stand out in Montreal's competitive food industry.

Give the brand’s digital look a fresh, modern makeover. Make the food look so good people just have to order. Help the chain cut through the noise in Montreal’s crowded restaurant market.

We decided to lean into the brand’s biggest strength: how incredibly appetizing their food looks. That’s how we came up with the core concept, where every single screen acts like its own billboard. It grabs your attention, hooks you emotionally, and makes you instantly crave a bite. 

We experimented with fonts and messaging, added a playful vibe with rounded corners, punched up the brand colors to make them look more appetizing, and brought it all to life with incredibly smooth, mouth-watering animations. To give it an extra unique touch, we even hand-drew many of the elements. The Client brought some amazing, juicy photos and videos to the table, and we made sure to sprinkle them generously throughout the site.

The final touch, just like adding that perfect kick of jalapeño to a wrap, is an interactive section where visitors can build their own perfect meal from their favorite ingredients.

The Client got a bright, mouth-watering website that’s as hard to resist as the wraps themselves. Visitors can easily explore the menu, customize their perfect meal, and get to know the brand, while the business gets a stronger online presence, better brand recognition, and more opportunities to turn interest into orders.